Everything you need to implement growth methodology

You can turn ideas into experiments, set hypothesis, and track learnings, investments and value.

Finally you have all your experiments and campaigns in one place!

You can see the learnings from every experiment, whether a learning worked or not, and every team member can add their own learnings.

Learnings are essential to keep in one place, and relate to the metrics.

Set up your goals and see how well you progress with your key metrics. A goal should be SMART and remember to focus only on what brings value.

For Lily, what matters is revenue and cups sold, which is why she sets up SMART goals related to the amount she can actually sell.

Drivers are hypothetical ways to grow your business and they can be validated or rejected through experiments.

Once you validate your driver, you can focus on scaling them up and creating campaigns.

You simplify the metrics to track in each and every experiment what is really important: key results that drive growth to your business.

For Lemonade stand, it is crucial to track revenue and cups sold. Lily set up the metrics to make sure every experiment brings her visibility on what matters.

Kanban board helps you visually track all your experiments, see progress in experiments set up in a given sprint and always know which experiments are blocked.

You can also see whether an experiment has been finished successfully, did not work or did not have clear results.