Growth hacking and creative marketing ideas for the research industry
Many say that academics have stayed for academics. It is understandable, considering that we are addressing people from the same sector; However, to make noise and gain recognition we can help ourselves to make noise among the masses.
Sergio Lopez
Muchos dicen que lo académico se ha quedado para los académicos. Es comprensible, teniendo en cuenta que nos dirigimos a gente del mismo sector; sin embargo, para hacer ruido y lograr reconocimiento podemos ayudarnos de hacer ruido entre las masas.
Sergio Lopez
Opening the academic world to the outside can not only open us up to the public, but it can also help us gain relevance and therefore make us win new funding funds. If we show that we are of interest to society, we will show that it is worth investing in us.
Sergio Lopez
Abrir el mundo académico al exterior no solo nos puede abrir al público si nó que además nos puede ayudar a ganar relevancia y por lo tanto hacer que ganemos nuevos fondos de financiación. Si demostramos que somo de interés para la sociedad, demostraremos que vale la pena invertir en nosotros.
Sergio Lopez
When very technical papers are carried out on disciplines such as linguistics, anthropology, animatronics or psychomotor skills, everything sounds very technical since we are talking about a really specific topic within a broad subject. However, giving it a social perspective that talks about the implications of that subject today always helps to show the value of academia.
Sergio Lopez
Do you want to grow your research company, do you want to get more investors to carry out bigger projects? If so, then you are interested in applying the growth hacking methodology to your business.
The most important thing to make a business grow is to be efficient in every action. Wasting resources on actions that don´t bring profits is a mistake that can kill any business. To avoid this, growth hacking is based on continually experimenting with different strategies to grow your business. Some of these strategies will be effective while others will not. Since the experimentation will be carried out quickly and economically with very few resources, you will have discovered which strategies to invest in and which to avoid in order not to waste time and money.
To find out if a strategy helps us to grow, we must first define growth. To do this we will use the key metrics, those metrics that best define the situation of the business. It is important to differentiate them from vanity metrics, which do not provide real value. To differentiate between the two metrics we will use an example. Imagine that in your company´s social networks you have several thousand followers, it seems like a lot, but if you do not attract any investors or if they serve for something else of importance, they will not be of real use. Examples of key metrics would be new investors for your company, new successful professionals doing research for you, or the progress you have made in that research.
With the most important metrics in mind, it is time to come up with SMART objectives, (specific, measurable, achievable, relevant and timely). Earning 2 million euros in the next 3 months, Achieving certain research breakthroughs per month, or expanding the research centre´s departments by 15% over the year could be some examples.
To achieve these objectives we will have to rely on growth drivers. Initially, we do not know how effective growth drivers are, so we need to conduct experiments to see if they work or not.
Possible growth drivers for the research sector could be remarketing, investment targeting or index advertising. Which one will benefit us most, and which one should we focus on? This is what we are going to test through the growth hacking methodology.
Get investors and professionals to find you. Having investors and professionals in the field is vital to be able to investigate, for this you will have to use good advertising, how will it be and where will we place this advertising?
Showing the advances that your company has can be a great advertising method at a low cost. In order not to lose investors, they must have the certainty that you are really making progress in this field.
These are the questions that should guide us when carrying out experiments. In this way we will be able to understand the business comprehensively and generate better and better strategies.
After each experiment, it is essential to write down what we have learned in a clear and concise way. In this way, we will be able to draw on past learning to carry out new, more precise and efficient experiments.
Do you want to apply growth hacking to your research business? Subscribe to Hypertry and request a one-to-one session.
