Growth hacking and creative marketing ideas for the pharmaceuticals industry
While poking fun at the traditional approach to these types of pharmaceutical marketing ads, Roman not only advertises his product, but also the services that go along with it. The product itself is not the sole focus of the commercial, but the entire experience.
Sergio Lopez
Breaking away from the constraints of interchangeable pharmaceutical photography and imagery, the Dabur Gastrina campaign embraces the beauty of the minimalistic, but effective graphic design. Their two-colored print visuals say it all without texts needs.
Sergio Lopez
GSK, a pharma enterprise, repurposed China's biggest app (wechat), to provide people of widespread diagnostic help. The tech that provided the service was created on an elegant design that provided a unique experience.
Sergio Lopez
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Like other companies, pharmaceutical companies must adopt more efficient strategies for growth, such as growth hacking. This methodology, based on active experimentation, allows discovering which are the most efficient actions to achieve business growth.
To achieve this, the growth hacker will analyze the entire business, which differentiates him from a traditional marketer, focused only on sales. After this, he will detect which is the most critical part of the funnel, the one where the most customers are lost, and then optimize it.
Once the most critical part has been discovered, SMART objectives will be proposed to optimize it. These objectives will be specific, measurable, achievable, relevant and time-bound. Increasing customer recurrence by 10% within 4 months would be a SMART objective.
Once the objectives have been established, the next step is to establish growth drivers. These drivers are methods that are supposed to help us achieve the objectives in the most efficient way possible. We will check if they are really effective through experiments, economic and quick tests.
After going to the doctor and being prescribed a drug, approximately one third of patients simply do not go to the pharmacy to buy it, and of those who do buy it, half do not take it correctly. There is significant growth potential here.
After conducting experiments capable of answering these questions, it will be essential to record the results obtained. If we are constant, we will end up with a bibliography of learnings in which we will be able to consult which strategies are effective and which lead to failure. In this way we will become more efficient and make fewer mistakes.To learn more about how to grow a pharmaceutical company, all you need to do is register at Hypertry. There, the most effective drivers and experiments in the sector are updated and personalized consulting can also be requested.
