Growth hacking and creative marketing ideas for education industry
The University of Waterloo in Ontario, Canada crafted the BEYOND Campaign to prove that the college and its students go beyond what’s expected. U of Waterloo tells their stories through print media, video and social media to portray the challenges and growth individuals experience while studying at the university.
Sergio Lopez
London Metropolitan University promotes its central-city location and diversity with their “Do Something You Love” campaign. London Metropolitan University is “dedicated to employability,” and their faculty takes pride in empowering students to be passionate about their industries. Knowing their audience was broad, their campaign chronicled student journeys to show varying demographics.
Sergio Lopez
Starring recent graduates and the school’s panther mascot, the video features Chancellor Mark Mone transporting students, dressed in cap and gown and performing karaoke, to their commencement ceremony. This fun and light-hearted video promotes the school’s atmosphere while proving UWM students have a faculty that cares for them.
Sergio Lopez
Growth Hacking is a relatively new practice aimed at the exponential growth of a business. Unlike Marketing, growth hacking is a discipline that is oriented to growth through a holistic strategy that not only evaluates and acts on sales, but also on the product and the general business strategy.
Born among startups, this discipline seeks maximum growth through the lowest possible cost in both time and money. In other words, it is a practice that seeks optimization, effectiveness and efficiency and does so through a methodology based on experimentation and continuous testing.
Today this practice has spread to all kinds of companies and can be applied and adapted to all types of sectors and industries, including the education sector.
Today, this sector is at a key moment. More and more importance is given to comprehensive education and the training of the child as a person, including emotional intelligence and making use of technologies, but how can this sector grow through growth hacking? We explain it below:
The first step is to set a specific, measurable, achievable, realistic, and temporary (SMART) goal. To do this, it is enough to observe in which part of the funnel we lose more customers.
Establishing an objective whose purpose is to optimize the critical part of the funnel will allow us to act on that part whose improvement will bring us more benefits. An example applied to Education could be the following:
"We want to increase the number of applications in the school by 20% in the next 3 months."
Once the objective has been decided, we must establish the driver that we are going to use to achieve it. A driver is nothing more than the strategy by which we are going to pursue this objective; It is the main tool that we are going to use to achieve it.
How are we going to increase the number of applications?
And once the driver is selected, we must go to the experimentation phase. The experiments are those tactics by which we are going to activate the driver. How could we reinforce branding?
If instead we decided to try to increase the number of applications through campaigns, what could we do differently?
Once the experiments have been carried out, the last step is to record the learnings. Since we will have monitored and analyzed the results of each experiment, all this must be recorded in order to create a strong database through which we can find out which are the drivers and the experiments that work best for us.
For more information on how to grow in the education sector, it is only necessary to register with Hypertry, where it is possible to consult on the most effective drivers and actions.
