Growth hacking is a growth methodology that is becoming more and more famous every day. This fame is due to its great effectiveness and its ability to be implemented by any sector.

If you have clicked on this article you are probably wondering how growth hacking can be applied to the legal services industry. Read on and we´ll show you how.

The reason for the extraordinary efficiency of growth hacking is due to very basic principles. Testing ideas that can help the business grow, quickly using as few resources as possible. This allows us to know which strategies are effective and which are not to make sure that when we make a large investment it works properly and we do not waste resources.

Since our goal is to maximize growth, we must first know how to measure it. For this we need key metrics which should be closely related to profitability. Some examples would be the number of clients in the portfolio, the average rating of the service or the number of services contracted per client.

The next step is to set SMART objectives, i.e. specific, measurable, achievable, relevant and timely. Examples of such objectives would be to achieve one million additional revenue in the next 3 months, increase customer loyalty and retention by 40% in half a year, or halve the cost of customer acquisition in one trimester.

The way we will achieve these objectives will be through growth drivers. These drivers can work or fail; we will discover this through experiments.

Possible drivers for the legal services sector could be direct marketing, remarketing, user trust or the implementation of Google Analytics. 

Which one suits us best, and which one should we focus on? This is what we are going to test through experiments.

Being the first choice of our customers in their recommendations to family and friends could help us to develop the potential of our business. It has been proven that when a family member, friend or trusted person recommends a place, they are up to five times more likely to go there and discard other similar options.

In order to achieve this, our customers must be fully satisfied with the service we have offered them. There are different methodologies to get their support, from discounts, to other types of benefits or simply asking them for a recommendation. We will have to test which one is the best.

It is crucial that our marketing strategy is substantially different from that of the competition. One option could be to advertise complementary services to the usual ones. We could test strategies to stand out, for example by advertising an online service. For this service we should ask ourselves questions such as the following:

• How do we perform it?
• What kind of public could be interested in this service?
• What is our niche?
• What is the purchasing power of our customers?
• What marketing strategy fits the kind of image we are looking for as a company?

The answers to these questions will bring us closer to our objectives and thus maximize the growth of our company. All this information should be collected in a way that allows us to learn from past actions. In this way, we will get to know our customers and business better and better, which in the long run will bring us growth.

Want to learn more about how to apply growth hacking to your legal services business? Sign up for Hypertry and ask for a one-on-one session.