Growth hacking and creative marketing ideas for farming industry
One way to act on the market is to make other agents of the ecosystem know you. This automatically increases your possibilities since only your direct agents are no longer aware of you, but also other agents who have decision-making power in the market.
Sergio Lopez
A brand is a powerful thing. The supplier agents, by not facing the consumer and not offering them their product, seldom present themselves as a strong and consistent brand. However, a brand is much more than a name; a brand has more power and more authority than an individual agent and conveys more confidence towards the buyer.
Sergio Lopez
Events are perfect situations to increase the network of contacts and make new strategic alliances. Attending events related to your sector will open up new business opportunities, it will keep you updated on trends and it will give you a presence among the agents of the sector.
Sergio Lopez
Does growth hacking apply to farming? Can farming actually implement growth methodology and active experimentation framework?
Growth hacking is a recent focus in the marketing field, whose objective is to maximize company growth. This methodology achieves so by quickly testing ideas that can improve the customer experience before investing a lot of resources. After the test ideas that work are copied and repeated while those which don´t are modified or abandoned.
The first step is to figure out which are the metrics that best measure the growth of our farming corporation. These key metrics could be the number of brands that buy our products, Tons of products sold each year, price of each Ton of product,the number of prizes and certifications of quality of our products...
Once we know which metrics are the ones capables of bringing us more growth, it is time to set goals. Goals should be SMART, and these are specific, measurable, achievable, relevant and timely. Increasing by 10% the quantity of product sold in a year would be a SMART goal.
Next step would be to ideate growth drivers. Growth drivers are theoristic ways to achieve goals. Some ideas for the farming industry could be
To check if these drivers work we design experiments.
Experiments objective is to check if a growth driver will help the company grow. Imagine your company gets an organic food certification, in order to analyze if it gives you growth you should see if you are selling a ton of product for a higher price, and if it is worth the investment.
Before spending a large quantity of resources in an action you should experiment with it. Decide if you accomplish your goal and if so determine the most efficient way to do it.
After running the experiments we can see which growth drivers work and which don´t. Then we must always write down the conclusions and keep them well documented. This part is vital in order to keep track of which strategies are the most effective
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